Hire Freelance Copywriters
Experienced copywriters matched to your business in around 7 days. Houston & Ko sources freelance and remote writing talent globally, all under one Swiss contract, with hourly rates or packages built to flex with your needs.
Find a freelance copywriter who writes in your voice from the first draft
From a single landing page to an ongoing content programme, we match Swiss and EU businesses with experienced freelance copywriters, on hourly rates or packages, sourced from around the globe. Every copywriter works remotely, writes to your brief and your brand, and is covered by a single Swiss contract from day one.
Website copywriting
Homepages, service pages and about pages written to explain what you do clearly and turn visitors into enquiries.
SEO content writing
Blogs, guides and long-form articles built around real search demand, written to rank and still read well.
Conversion & campaign copy
Landing pages, ad copy, product descriptions and social captions, written to a single goal and tested against it.
Email & newsletter copy
Welcome sequences, newsletters and nurture emails that get opened, read and clicked rather than archived.
PR copy & press releases
Press releases, media pitches and company announcements written the way journalists actually want to receive them.
Thought leadership & ghostwriting
LinkedIn posts, opinion pieces and executive articles written in your leadership's voice, under their name.
Internal documents & guides
Process guides, onboarding material, SOPs and internal communications that people can follow without asking twice.
Content strategy & planning
Editorial calendars, topic planning and content audits, so every piece has a reason to exist before anyone writes it.
Editing & multilingual copy
Proofreading, editing and copy in English, German and French, which matters in a market where one page often needs three versions.
What does a freelance copywriter do?
A freelance copywriter writes the words your business uses to sell, explain and inform: website pages, blog articles, emails, press releases, ads and the internal documents your team relies on. The job is to take what you know about your business and turn it into copy your audience understands and acts on.
Copywriting and content writing overlap, and most freelance copywriters do both. Copywriting usually means shorter, persuasive text with one clear goal, such as a landing page or an ad. Content writing usually means longer pieces that build trust and search visibility over time, such as guides and articles. What separates a good copywriter from an average one is the brief before the writing: who the reader is, what they need to hear, and what you want them to do next.
Our copywriters work remotely, which suits writing perfectly. The work happens in documents, briefs and feedback rounds, not in an office.
At a glance
Experienced freelance copywriters for web, SEO, PR and internal copy
Writing in English, German and French
Hourly rates or packages, scales with your content volume
Fully remote, working from your brief and brand guidelines
Why hire a freelance copywriter?
Most businesses know what they want to say. The problem is finding the time to say it well. Website pages stay half written, the blog was last updated a year ago, and the press release goes out late because nobody owned it.
An experienced copywriter fixes that. They work to a deadline rather than around it, ask the questions that sharpen the message, and deliver copy that needs a review rather than a rewrite.
Writing is also one of the clearest cases for freelance support. Content needs come in waves, around launches, campaigns and website projects, and few businesses have enough of it year round to justify a full-time writer.
The benefits of outsourcing copywriting
Outsourcing your copywriting to experienced freelancers gives you professional writing at a fraction of the cost of an in-house hire or an agency retainer, and on exactly the scale your content plan justifies.
Access to experienced copywriters from a global talent pool
Specialist writers for each format rather than one generalist
Scale up for launches and campaigns, scale back afterwards
Copy in English, German and French for Swiss markets
One simple Swiss contract covers all your support
Hourly rates or packages, no permanent contract needed
Industries we help find freelance copywriters
From a growing startup to a multi-site enterprise, we match businesses with copywriters who understand how their sector speaks. Every copywriter we place already knows the vocabulary, the audience and the compliance limits of your market.
E-commerce & Retail
Product descriptions, category pages and campaign emails, written at the volume an online shop actually needs.
Technology & SaaS
Product pages, feature launches, help documentation and onboarding emails that make software easy to understand.
Professional services & consulting
Service pages, case studies and thought leadership that show expertise without sounding like a brochure.
Insurance & finance
Clear explanations of complex products, client communications and copy written with regulatory limits in mind.
Health & Wellness
Patient information, service pages and educational content, written accurately and with the right level of care.
Education & training
Course descriptions, learning material and enrolment campaigns that explain the value of a programme clearly.
Hospitality & tourism
Destination copy, booking pages and seasonal campaigns in the languages Swiss and international guests read.
Real estate
Property descriptions, project pages and market updates that sell a space before anyone has visited it.
Manufacturing & industrial
Technical product copy, datasheets and B2B case studies that make specialist products understandable to buyers.
Transportation & logistics
Service pages, tender documents and recruitment copy for a sector where clarity wins contracts.
Charities & non-profits
Appeals, impact reports and donor updates written to move people to give, on a tight budget.
Startups & scaling businesses
Websites, pitch decks and launch content, written fast enough to keep pace with how quickly the business changes.
Marketing & PR agencies
White-label copywriting and overflow capacity for campaign peaks, without adding to your fixed costs.
Law firms
Practice area pages, client guides and articles that explain legal matters clearly while staying precise.
Sole traders & freelancers
Straightforward website and profile copy for anyone building a presence without agency costs or doing it themselves.
Tell us what you need and we’ll match you with an experienced freelance copywriter, ready to start in around 7 days.
How hiring works
From the first conversation with us to your copywriter starting, in about a week.
1. Tell us what you need
Share the role, the tasks, and the hours. A quick call is all it takes to get started.
2. We match you with the right talent
We shortlist copywriters, the top 14% who pass our screening, and present the best fits for you to choose from.
3. Start in around 7 days
Choose your copywriter and start working, under one simple Swiss contract with us.
Businesses we supported with expert remote talent
*A 30-min, no-obligation consultation call.
Ready to find your freelance copywriter?
Tell us what you need and we’ll match you with an experienced freelance copywriter, ready to start in around 7 days.
*A 30-min, no-obligation consultation call.
Freelance copywriter FAQs
The usual sign is copy that is overdue, out of date or written by whoever had a spare hour. Website pages that no longer describe what you do, a blog that stopped a year ago, product launches without proper launch content. Another sign is results: if people visit your site but do not enquire, the words on the page are often the reason. And if your team spends hours writing things that are not their job, that time is coming out of the work they were hired for.
Our copywriters work on an hourly basis, from CHF 60 to CHF 80 per hour, depending on experience and specialism. Specialist areas such as technical, financial or multilingual copy usually sit at the upper end.
What you spend each month depends entirely on volume. A one-off website rewrite is a very different brief to four articles a month and a weekly newsletter. No recruitment fees, no upfront costs, one rate, one Swiss invoice. See the full pricing guide on our Pricing page.
Our copywriters cover the full range of business writing, including:
- Website pages, landing pages and product descriptions
- SEO blogs, guides and long-form articles
- Email campaigns, newsletters and nurture sequences
- Ad copy and social captions
- Press releases, media pitches and announcements
- LinkedIn posts, opinion pieces and ghostwritten articles
- Process guides, onboarding material and internal communications
- Content strategy, editorial calendars and content audits
- Editing, proofreading and copy in English, German and French
Note that our copywriters focus on writing. For visual work we place video talent and designers separately. Need something specific to your sector or format? Tell us at briefing and we’ll source for it.
Our copywriters are freelance professionals, but your commercial contract is with Houston & Ko, an established Swiss GmbH, so all of your writing support sits under a single, robust Swiss agreement. You deal with us; we handle the legal setup, compliance and invoicing.
As much or as little as you need. Common setups include:
- A one-off project such as a website rewrite or a product launch
- A fixed number of articles or emails each month
- Ongoing support for businesses publishing every week
- Full-time cover during a campaign, launch or rebrand
Hourly rates or packages scale up or down at any time, with none of the constraints of a permanent contract or an agency retainer.
Our founders work with you directly to define the role, then match you with candidates from our pre-vetted pool, only the 14% who pass full screening. To get the best fit, be clear on:
- The type of copy you need: web, SEO, PR, email or internal
- The languages you publish in
- Your sector and how technical your subject is
- The tone of voice and any brand guidelines you already have
- Whether it is a one-off project or ongoing work
See how our process works → Process page.
A portfolio shows what someone can write. These questions show how they work:
- “What do you need from us before you start writing?”
- “Tell me about a brief that changed halfway through. What did you do?”
- “How do you handle feedback from several people who disagree?”
- “How many rounds of revisions do you usually expect?”
- “Show me something you wrote for a business similar to ours.”
The first question matters most. A copywriter who asks good questions before writing will need far fewer revisions after.
1. Define the output, not the role. “Eight service pages and a monthly blog in English and German” leads to the right person. “We need a writer” does not.
2. Judge the portfolio on work closest to yours. A great fashion blog says little about whether someone can explain a financial product clearly.
3. Check the languages properly. In Switzerland, copy often needs to work in more than one language. Ask for samples in each one you need.
4. Agree revision rounds up front. More collaborations fail on endless feedback loops than on writing quality. An agreed number keeps both sides sane.
5. Work with a specialist recruitment partner. If you want to skip the sourcing and screening, working with Houston & Ko gives you access to pre-vetted freelance copywriters, placed within 7 days, under a single Swiss contract with no minimum commitment. Contact us today.