Freelance PPC Specialists
Experienced PPC specialists matched to your business in around 7 days. Houston & Ko sources freelance and remote paid media talent globally, all under one Swiss contract, with hourly rates or packages built to flex with your needs.
Find the right PPC specialist to turn ad spend into customers
From a single Google Ads account audit through to a full outsourced paid media function, we match Swiss and EU businesses with pre-vetted freelance PPC talent globally. Every specialist is experienced, technically tested, and covered by a single Swiss contract from day one.
Google Ads
Search, Performance Max, Display and Shopping campaigns built and optimised by specialists who manage real budgets daily, not dashboards in theory.
Paid Social
Meta, LinkedIn and TikTok campaigns, from audience building and creative testing through to retargeting and lead capture.
E-commerce & Shopping Ads
Merchant Center feeds, product data optimisation and Shopping campaigns for stores selling across Swiss and European markets.
Campaign Audits
A proper look at where the budget is actually going, which campaigns earn their keep, and what to switch off before anything else happens.
Landing Pages & Conversion
Page structure, message match and conversion tracking, so the clicks you pay for stand a chance of turning into enquiries.
Tracking & Measurement
GA4, Google Tag Manager, server-side tracking and conversion setup, so the numbers you report are the numbers you can trust.
B2B Lead Generation
Long sales cycles, small audiences and high value per lead. Specialists who optimise for qualified enquiries rather than cheap clicks.
Urgent & ASAP Roles
Pre-vetted PPC specialists for a campaign launch, a budget bleeding money or unexpected cover. Placement in days, not weeks.
Temporary & Project Roles
Cover a product launch, a seasonal peak or a specific campaign. Paid media support that scales up and back on demand.
What is a PPC specialist?
A PPC specialist plans, builds and manages paid advertising campaigns, most commonly on Google Ads, and increasingly across Meta, LinkedIn and Microsoft Advertising too. PPC stands for pay per click: you only pay when somebody actually clicks your ad.
The work is less about setting campaigns up and more about what happens afterwards. Which search terms are quietly draining budget, which audiences convert and which only look like they do, where the bidding strategy is working against you, and whether the landing page is undoing the campaign’s work. A good specialist spends most of their time on that, not on building new ads.
It is one of the few marketing roles where the return is measurable almost immediately, which cuts both ways. A well-run account pays for itself quickly. A badly run one burns money every single day it is live, often without anyone noticing until the quarter closes.
At a glance
Experienced freelancers, from hands-on campaign managers to senior paid media strategists
Experienced across Google Ads, Meta, LinkedIn and Microsoft Advertising
Hourly rates or packages, scales with your ad spend and workload
Optimises for qualified enquiries and revenue, not clicks and impressions
Why hire a PPC specialist?
Paid advertising is the one marketing channel where inexperience has a daily cost. Budget keeps spending whether the campaign is set up well or not, and the platforms are designed to make spending easy rather than spending well. Automated recommendations push budgets up, broad match quietly widens your targeting, and the default settings favour the platform’s revenue over yours.
A specialist earns their fee in the gap between what an account spends and what it should spend. That usually means switching things off before switching anything on, fixing tracking so the reported numbers mean something, and rebuilding the account around what actually converts.
The benefits of outsourcing PPC management
Outsourcing paid media to an experienced freelancer gives you specialist capability at a fraction of the cost of an agency retainer or an in-house hire, and on exactly the scale your spend justifies.
Access experienced PPC specialists from a global talent pool
Senior paid media expertise without an agency retainer
Scale up for launches and peak season, scale back the rest of the year
Stop paying for clicks that were never going to convert
One simple Swiss contract covers all your support
Hourly rates or packages, no permanent contract needed
Businesses Houston & Ko helps to match PPC talent
From a single scaling startup to a multi-site enterprise, we match paid media talent to how your sector actually buys. Every specialist we place already understands the search behaviour, cost per lead and seasonality your industry runs on.
E-commerce & Retail
Shopping campaigns, Merchant Center feeds, ROAS targets and seasonal peaks, for stores selling across Swiss and European markets.
SaaS & Technology
Trial and demo acquisition, competitor campaigns and long-tail search targeting, optimised for pipeline rather than sign-up volume.
Legal Firms & Law
Expensive keywords, strict ad policies and local intent. Specialists who know where the budget goes in one of the most competitive categories in search.
Finance & Insurance
Regulated advertising, strict platform policies and compliance-aware campaign structure for advisory and brokerage firms.
Health & Wellness
Clinics, practitioners and treatment providers working within tight advertising restrictions on medical and health claims.
Professional Services & Consulting
High-value, low-volume lead generation where one enquiry can be worth more than a month of ad spend.
Non-Profits & Charities
Awareness campaigns, cause-based content and Google Ad Grants integration to stretch limited budgets further.
Hospitality & Tourism
Booking-driven campaigns, seasonal demand and multilingual targeting for hotels, restaurants and experience operators.
Real Estate & Property
Local targeting, development launches and lead capture for agents, developers and property portals.
Education & E-Learning
Enrolment campaigns, course discovery and intake deadlines for schools, universities and online platforms.
Manufacturing & Industrial
Niche technical keywords, long sales cycles and small addressable audiences across European B2B markets.
Sole Traders & Freelancers
Small, tightly controlled local campaigns for individuals who need enquiries without a budget that runs away from them.
Startups & Scaling Businesses
First paid channel setup, market testing and controlled scaling for founders who need traction without burning the runway.
Transportation & Logistics
Service-area targeting, freight and haulage lead generation, and campaigns built around B2B enquiry volume.
Marketing & PR Agencies
White-label paid media delivery, client account management and overflow capacity without adding permanent overhead.
Tell us what you need and we’ll match you with a pre-vetted freelance PPC specialist, ready to start in around 7 days.
How hiring works
1. Tell us what you need
Share the role, the tasks and the hours. A quick call is all it takes to get started.
2. We match you with talent
We shortlist PPC specialists, only the top 14% who pass our screening, and present the best fits for you to choose from.
3. Start in around 7 days
Choose your specialist and start working, under one simple Swiss contract with us.
Businesses we supported with expert remote talent
*A 30-min, no-obligation consultation call.
Ready to find your PPC specialist?
Tell us what you need and we’ll match you with a pre-vetted freelance PPC specialist, ready to start in around 7 days.
*A 30-min, no-obligation consultation call.
PPC FAQs
PPC buys visibility, SEO earns it. With PPC you pay each time someone clicks your ad, and your ads appear the moment the campaign goes live. With SEO you improve your site so it ranks naturally, which takes months but keeps working without ongoing spend.
The practical difference is what happens when you stop. Turn off a PPC campaign and the traffic stops that afternoon. Stop investing in SEO and the rankings fade slowly over months. Most businesses benefit from both, using PPC for immediate demand and testing, and SEO for the compounding long game.
If you are spending money on ads and cannot say with confidence which campaigns are producing enquiries, that is the clearest sign. Other signals: cost per lead creeping up without an obvious reason, the account being run by someone who inherited it rather than built it, conversion tracking you do not fully trust, or a recommendation from the platform that you accepted without knowing what it changed. A short paid audit will usually settle it quickly.
It depends on the channel and the stakes. A business running a modest local Google Ads budget is usually well served by a capable generalist. An online store running Shopping campaigns across several markets needs someone who works in Merchant Center daily. A regulated business advertising financial or medical services needs someone who knows the policy restrictions before the account gets suspended. And a B2B business with a six-month sales cycle needs someone who optimises for pipeline, not form fills. The higher the spend and the tighter the margin, the more a specialist pays for themselves.
Our PPC specialists work on an hourly basis, from CHF 70 to CHF 100 per hour (EUR 75 to EUR 107 per hour), depending on experience and specialism. The hourly fee is separate from your advertising budget, which you pay directly to Google or the platform.
Our PPC specialists cover the full spread of paid media work including:
- Google Ads across Search, Performance Max, Display and Shopping
- Paid social on Meta, LinkedIn and TikTok
- Microsoft Advertising
- Keyword and audience research
- Ad copywriting and creative testing
- Campaign structure, bidding strategy and budget allocation
- Negative keyword management and search term analysis
- Merchant Center and product feed optimisation
- Conversion tracking, GA4 and Google Tag Manager setup
- Landing page and conversion rate recommendations
- Account audits and recovery work
- Ongoing performance reporting
Need something specific to your platform or market? Tell us at briefing and we’ll source for it.
Our specialists are freelance professionals, but your commercial contract is with Houston & Ko, an established Swiss GmbH, so all of your paid media support sits under a single, robust Swiss agreement. You deal with us; we handle the legal setup, compliance and invoicing.
As much or as little as you need. Common setups include:
- A few hours a month to monitor and optimise an existing account
- Weekly management for businesses with active, changing campaigns
- A one-off project for an audit, a rebuild or a campaign launch
- Full-time support during a peak season or a market expansion
Hourly rates or packages scale up or down at any time, with none of the constraints of a permanent contract or an agency retainer.
Our founders work with you directly to define the role, then match you with candidates from our pre-vetted pool, only the 14% who pass full screening. To find the best fit, be clear on:
- The platforms you advertise on, or want to
- Your monthly ad spend, which changes what level of specialist makes sense
- Whether you need lead generation or e-commerce sales
- The markets and languages you are targeting
- Any regulatory restrictions on how you can advertise
See how our process works → Process page.
Focus on real accounts rather than hypotheticals. Good examples include:
- “Walk me through an account you took over. What did you change first and why?”
- “Tell me about a campaign that did not work and what you learned.”
- “How do you decide when to let the platform’s automation make a decision and when to override it?”
- “What would you look at first in my account?”
- “How do you know a conversion you are reporting is a real one?”
Asking for a short paid audit of your actual account under NDA tells you more than any interview. How they explain what they find matters as much as what they find.
1. Know what you are optimising for before you hire. Leads, revenue, trials and brand awareness need different people and different account structures. Being vague here is the most common reason a hire underdelivers.
2. Match the specialist to your spend. A senior strategist on a small local budget is expensive overkill, and a junior on a large multi-market account is a costly risk. Be honest about the number.
3. Check platform depth, not breadth. Someone who claims every channel usually runs none of them well. Ask which platform they work in daily and how long for.
4. Trial with real work. A paid audit of your live account under NDA shows you exactly how they think, and you keep the findings either way.
5. Work with a specialist recruitment partner. If you want to skip the sourcing, screening and trialling, working with Houston & Ko gives you access to pre-vetted freelance PPC talent, placed within 7 days, under a single Swiss contract with no minimum commitment. Contact us today.