The Five Freelancers You Should Have On Your Team In 2022

The global workforce has transformed dramatically over the last two years. While some companies remain hesitant, others are embracing modern team structures that blend onsite and remote work, full-time and part-time roles, as well as in-house and freelance talent.

One of the biggest challenges businesses face when building hybrid teams is deciding which roles should remain full-time and which can be outsourced to freelancers. Based on our experience with diverse teams this year, here are the top five freelance roles that can make a significant impact:

The Virtual/Team Assistant

Typical tasks: Email and calendar management, expense tracking, travel bookings, event planning.

When to hire: If administrative tasks are overwhelming your team and preventing them from focusing on their core responsibilities.

Impact: A virtual assistant lightens the administrative load, freeing your team to excel in their areas of expertise.

The Social Media Specialist

Typical tasks: Planning and scheduling posts, creating engaging content, tracking performance, and interacting with your audience.

When to hire: If your social media presence is non-existent or needs strengthening, but you lack the time to manage it.

Impact: Social media specialists showcase your business, build a positive brand image, and drive inbound leads.

The Copywriter

Typical tasks: Writing website copy, blog posts, newsletters, press releases, and social media content.

When to hire: If you struggle to communicate your product or service effectively to your ideal customers.

Impact: A skilled copywriter tells compelling stories, builds trust in your brand, and increases your online visibility through SEO.

The Financial Administrator

Typical tasks: Managing expenses, invoicing, payroll, audit preparation, and budget analysis.

When to hire: When your financial tasks grow too complex or time-consuming for your team to handle.

Impact: They bring peace of mind by ensuring financial processes are expertly managed, saving time at month and year-end.

The Graphic Designer

Typical tasks: Creating concepts, graphics, and layouts for signage, logos, ads, packaging, and digital media.

When to hire: When you’re ready to elevate your brand beyond PowerPoint templates or DIY tools like Canva. We shouldn’t have to spell this out for you, but if you’re still using Clip-Art, please call us immediately!

Impact: They ensure your visuals reflect the quality of your product or service, presenting your brand in the best possible light.

Identifying the most suitable role for outsourcing is only the first step in building your hybrid team. The next challenge is sourcing the right freelancer for each role. But we’ll cover that in a future post.

Are you interested in taking the first step to building your hybrid team? Get in touch with us. We’re happy to listen to your challenges and work with you to solve them.

If you’re ready to start sourcing your ideal freelancers, book a call with us and we’ll get right on it!

What we wanted to tell you is that the grass is not greener on the other side, it’s just different grass and your own experience will depend on what you value in life. For us?


We wouldn’t have it any other way.