12 Things 2021 Taught Us As Friends That Became Co-founders

1. Our ‘gut feeling’ often came disguised as accumulated experience. We wrote down our hypothesis and tested them over time – they were more accurate than you’d expect.

 

2. Our biggest challenges this year weren’t complex problems to solve, but rather many awkward conversations to have.

 

3. There are few misunderstandings between us that can’t be solved by a phone call, but many that can be exacerbated via WhatsApp.

 

4. Our differences can sometime make finding the common-ground more complex but we saw that without them we wouldn’t be able to achieve what we did this year.

 

5. Every single day is a school day – our team and clients, the best teachers.

 

6. It helps to be a little naive when it comes to running a business because becoming VAT registered is an enormous pain in the a** that you’d never start if you knew what it entailed. Unfortunately it’s not an optional feature to add to your business.

 

7. Along this journey, the friends and family closest to you can be both your biggest source of comfort and your biggest source of discomfort.

 

8. They don’t tell you when you purchase Airpods that you are going to have to awkwardly mouth ‘I’m-on-a-call’ 16 times a day to those around you trying to have a conversation with you. 

 

9. Somedays ‘a problem shared is a problem halved’. Somedays ‘a problem shared is a problem amplified. Knowing when to share, and when to keep your sh!t to yourself is an actual skill.

 

10. We had to make time to be friends. We have one breakfast together each week dedicated to being friends, not ‘just’ business partners.

 

11. Learning how to exclude our ego from conversations exponentially improved nearly every relationship in our lives – none more than the one we have with each other.

 

12. Last but not least, a strong group of supporters, partners and fellow entrepreneurs is what enables us to grow and learn not only from our own mistakes. We couldn’t be more thankful to all those individuals around us for their feedback, tags, conversations, questions, wisdom. 

 

 

Want to chat? Reach out to us here

What we wanted to tell you is that the grass is not greener on the other side, it’s just different grass and your own experience will depend on what you value in life. For us?


We wouldn’t have it any other way.

Resource Center